Although some people might use the word “vanilla” to describe events, people and objects that are ordinary or boring, researchers have found that people who like vanilla flavor actually are the life of the party.

Frutarom Switzerland Ltd.’s Health Business Unit announced its expansion into the omega-3 market with a line of high-quality and deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food and beverage applications and dietary supplements.

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.

Love Birch Inc. released its namesake line of U.S. Department of Agriculture certified organic birch drinks.

The Veri Soda Co. launched a line of Veri Organic sodas that are low in calories, free of GMOs, and certified organic by the U.S. Department of Agriculture National Organic Program.

Complex Beverage LLC introduced a new line of ready-to-drink Lettuce Organic Teas, which will replace its previous line of Lettuce Teas.

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

Portland, Ore.-based Boyd Coffee Co. is launching a new generation of single-serve coffees for single-cup coffee brewers. The new Boyd’s Coffee cups' soft mesh filters use less packaging than the traditional rigid-side cups and also enable coffee drinkers to smell the coffees’ fresh-roasted aromas, the company says.

Natural and organic trends continue to leave their mark on the consumer packaged goods market, as was shown at this year’s Natural Products Expo West tradeshow, which took place March 6-9 in Anaheim, Calif. New Hope Natural Media, a division of Penton and host of the tradeshow, announced that Natural Products Expo West 2014 broke records with more than 67,000 visiting industry members, more than 2,600 exhibiting companies, and the most first-time exhibitors at the event.

Although it’s common for siblings to attempt to out-compete each other as children, it’s less likely that it will result in a profitable business venture for them as adults. But for brothers Russ and Jim Klisch, what started out as a case of sibling rivalry over who could homebrew the better beer turned into a successful beer business.