ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.
This year’s State of the Industry report on sports and protein drinks notes that the category has adapted to the market alongside functional and hybrid beverages.
As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.
Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted the in-person return of the industry’s largest trade show March 8-12 at the Anaheim Convention Center in Anaheim, Calif. The event gathered more than 2,700 exhibitors and more than 57,000 registered attendees, the company says.
After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.
Drake’s Organic Spirits announced the launch of its new BOXTAIL flavor: Drake’s Perfect Margarita BOXTAIL. The Perfect Margarita BOXTAIL joins the Drake’s ready-to-drink (RTD) cocktail line that includes the Minted Mojito, Watermelon-Tini, Mango Punch and Black Cherry Limeade.
HUMANITEA Co. launched its premium, organic tea offerings: Passion Fruit + Kiwi, Green Tea; Mango + Melon, Black Tea; Wildberry + Lime, Hibiscus Tea; Unsweetened Black Tea; and a Coconut Lemonade.
Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021
ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.