Ingredient suppliers recognize the challenges that can emerge when beverage-makers want to develop a clean-label product and making sure that product attributes meet consumers’ perceptions of clean label.
Organic, premium juices drive slight growth for category
July 15, 2019
Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.
Category experiences increased competition from hybrid beverages
July 15, 2019
Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.
Contract for Change provides farmers assistance to grow organic crops
July 9, 2019
Michelob ULTRA Pure Gold, a brand of St. Louis-based Anheuser-Busch, launched a new initiative called Contract for Change that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to grow certified organic crops.
Numi Organic Tea introduced a line of daily organic super shots in five varieties: Inflamm Away, Immune Support, Belly Bliss, Mind Tonic and Energy Lift.
Contract brings organic energy drink to national level
April 2, 2019
RUNA Clean Energy, an organic energy drink made from the guayusa leaf, now is being distributed nationally by Keurig Dr Pepper (KDP), Plano, Texas, and Burlington, Mass., and other regional distributor partners.