Articles Tagged with ''natural beverages''

Various consumer trends, especially health and wellness trends, emphasize desire for tea as an ingredient in beverages. 

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.

Natural and organic retailers anticipate certain consumer trends for the year.

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 12-16 at the Anaheim Convention Center.

With rising consumer demand for drinks made with natural ingredients, experts note that beverage-makers are turning to fruit and vegetable ingredients to deliver functional drinks that meet consumers’ growing need states.

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.