Alcohol brands Bacardi and SVEDKA and Dunkin' launched new marketing campaigns. Bud Light announced a music festival to coincide with the 2019 Super Bowl game in Atlanta.
Costa platform will help expand company’s coffee presence
January 4, 2019
The Coca-Cola Co., Atlanta, has completed the acquisition of Costa Ltd. from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China. The acquisition was first announced Aug. 31, 2018.
The Coca-Cola Co., Atlanta, reported continued momentum in its business for 2018, with strong financial results for the third quarter. Although reported net revenues for the quarter declined because of refranchising, the company delivered broad-based organic revenue (non-GAAP) and volume growth across all operating groups, while gaining value share globally, it reports.
Less than two years after launching its first bottled Iced Coffee beverages, Canton, Mass.-based Dunkin’ Donuts is giving the ready-to-drink (RTD) category another jolt with the launch of Shot in the Dark coffee espresso blend, the brand’s first-ever coffee beverage served in a can, the company says. Manufactured and distributed by Atlanta-based The Coca-Cola Co., Shot in the Dark combines Dunkin’s signature coffee and espresso.
Acquisition will add scalable coffee platform for company
September 4, 2018
The Coca-Cola Co., Atlanta, has reached a definitive agreement to acquire Costa Ltd., which was founded in London in 1971. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion, the company says.
Sports drink brand gains access to Coca-Cola distribution network
August 14, 2018
The Atlanta-based Coca-Cola Co. and Whitestone, N.Y.-based BODYARMOR announced that they have entered into a definitive agreement through which The Coca-Cola Co. will acquire a minority ownership stake in BODYARMOR. Through the agreement, BODYARMOR will have the opportunity to gain access to the Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium line of sports performance and hydration drinks.
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.