British beverage company NICE released a new packaging format for its range of canned wines.

Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency. 

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.

Hiro Sake, imported by Hiro Sake USA, Manhasset, N.Y., debuted its first single-serve glass cup sake, a term commonly used to reference this serving size.