Technomic's “On-Premise Intelligence Report,” developed with New York-based Beverage Marketing Corporation, examines trends in the on-premise market as consumers' demands for quality, variety and authenticity increase and their flavor preferences shift.

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.

Showcasing diversity and emerging trends from around the world, the list included bars from 26 cities across 20 countries, according to the list.

The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.

Classic with a twist, similar but different, bar operators are venturing beyond the standard gin and tonic.

When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.

Los Angeles-based Icelandic Glacial announced that its sustainably sourced spring water has added thousands of doors in the convenience and grocery channels nationwide. This is in addition to its on-premise growth the company has seen in restaurants and hotels, it says.

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.

Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, is bringing back by popular demand Original Dry.

The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say