The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.

The National Restaurant Association reports that nearly 100,000 restaurants are in danger of permanently closing. Yet, some foundations are “sharing the love” with much-needed financial help.

On-premise and foodservice operators are embracing the new dynamics brought on by the pandemic in order to engage with consumers.

Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.

Spanish beer company Mahou, through its Vinyls for Good initiative, is helping struggling bars and restaurants with proceeds from its record sales.   

OneCircle recently launched its 1/6 Barrel (bbl) KeyKeg and UniKeg, which has been developed and produced in the United States. 

When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.

Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.

According to a study released by Oracle Food and Beverage, consumers are hopeful about visiting restaurants again, but these visits might require more efforts from operators.

A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.