Although convenience stores are facing challenges such as a decrease in commuting replaced by work from home, labor shortages and inflation, experts note that in-store sales are playing a key role in the channel’s growth.
As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise.
Health-Ade Kombucha has benefited from the momentum in consumer health and wellness trends as the company crafts high-quality kombucha through its use of organic ingredients.
This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.
To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.
A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.