The foodservice channel experienced unprecedented sales declines this past year, with beverage sales underperforming in the channel. Yet, experts forecast beverage will be the great differentiator in its rebuild.
The tea and RTD tea category offers diverse options for every style and taste, including bagged, bottled, hot, iced and cold brew along with black, green, herbal and kombucha varietals.
Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.
In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Association unites industry as it drives forward with solutions-oriented focus on issues
January 25, 2021
American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.
ZOA backed by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman
January 11, 2021
A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.
New tea blends designed to rejuvenate the mind, body
January 4, 2021
To support New Year's resolutions for wellness and mindfulness, Tea Forté released its Wellbeing Collection, featuring five new tea blends designed to rejuvenate the mind and body, it says.