Pabst launches Pabst Light Lager
New brew set to hit shelves nationwide this month

(Image courtesy of Pabst Brewing Co.)
Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.
With just 96 calories, 3.5 grams of carbs, and a 4.2% ABV, the new brew is crafted with premium hops and grains, resulting in a crisp, refreshing taste worthy of the Blue Ribbon, the company notes.
“We developed Pabst Light for people who want a great tasting light beer without overthinking it — low calories, low carbs, and priced right, knowing value means so much to today’s shopper,” said Kim Oakley, director of Pabst Light, in a statement. “We’re excited to get it in the hands of beer drinkers everywhere who are looking for something new to call their favorite light beer.”
John Kimes, senior vice president of brewing at Pabst, added: “We developed a new, special recipe for Pabst Light using only premium ingredients. El Dorado hops are rarely used in American Light beer, and they create a smooth, crisp, and refreshing taste.”
Pabst Light’s packaging blends retro inspiration with a modern, clean design. It’s made to appeal to today’s light beer drinkers while still giving a nod to Pabst’s iconic brewing history, it says. The brand will be widely available in multipacks of 12- and 16-ounce cans as well as individual 25-ounce cans.
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