With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.
Dale’s American Light Lager, Dale’s American Double IPA join lineup
July 20, 2023
Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.
Light beer brand announces partnership with NGLCC to support local LGBTQ+ businesses
June 2, 2022
Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. Bud Light also will bring its Rainbow aluminum bottles to the market, which over the years have become a symbol of June Pride Month celebrations across the country.
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.
Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.