Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. 

This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon — a flavorful take that adds a tropical piña twist to classic Southern tradition, the company says. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating, it adds.

“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands — and Jim Beam Pineapple does exactly that,” said Freddie Noe, eighth generation master distiller of the James B. Beam Distilling Co., in a statement. “This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season.”

Jim Beam Pineapple can be enjoyed in a variety of serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a bright yet spicy cocktail of Jim Beam Pineapple, lime juice, simply syrup, jalapeños and a tajin rim, the company notes.

The 32.5% ABV Jim Beam Pineapple is available nationwide at select retailers for a suggested retail price of $19.99 for a 750-ml bottle.