Jim Beam announced the official release of its limited-edition Jim Beam Winter Reserve. 

Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Jim Beam, a brand of Beam Suntory, announced the launch of its ready-to-drink (RTD) cocktails in partnership with The Boston Beer Co.

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.

As an official sponsor of the Ryder Cup, Jim Beam released a limited-edition bottle of Jim Beam Black Kentucky Straight Bourbon Whiskey designed exclusively for the event. 

Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.

Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.