Kylie Jenner’s Sprinter unveiled its first-ever single-flavor four-pack, featuring its fan-favorite flavor: Peach. The pack is launching nationwide Feb. 10, and to mark the occasion, Sprinter is visiting Georgia, the iconic Peach State, with a week of activities across Atlanta and Athens.

To celebrate the launch, Sprinter will Paint the Peach State Peach with a packed schedule of events:

•    Chrome Sprinter Vans:  Exclusive deliveries of the new Peach Packs throughout Athens and Atlanta.

•    Paloma Park Takeover with Musical Performance by Ella Langley: On Feb. 12, the breakthrough country star will take the stage as Sprinter takes over local hotspot Paloma Park with exclusive drink deals, branded photo ops, merch giveaways and more. 

•    Pop-Ups Celebrating Sprinter’s 2025 Partnership with The Eastern and the Georgia Theatre: From Feb 10-15, Sprinter will host rooftop events and samplings at The Eastern in Atlanta and Georgia Theatre in Athens complete with Sprinter-themed merch, exclusive activations, and more.

•    Collaboration with Pauley’s Crepe Bar in Athens: Limited-Edition Peach crêpe special paired with Sprinter Peach at the local hot spot.

“Sprinter Peach has been our fan-favorite flavor since our launch last spring,” said founder Jenner in a statement. “It made perfect sense to launch our first single-flavor pack with Peach, and to celebrate, we are so excited to head to the Peach State”

The 100-calorie, 4.5% ABV canned vodka soda is made with real fruit juice and no added sugar, the company says.