For the first time in its history, the Zing Zang logo has been refreshed, and the entire product portfolio has received an energetic fresh look to better highlight the quality of Zing Zang cocktails, it says.
While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.
This year’s State of the Industry report on the U.S. wine and spirits markets highlights how premium and super-premium solutions have benefited the categories.
Suntide, a ready-to-drink (RTD) canned mimosa company, is bringing hot new flavors to Northern California this summer with the official launch of its Tropics Variety Pack. The brand’s first variety pack features four tropics-inspired flavors: Passionfruit, Mango, Pineapple and Guava Strawberry.
Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita cocktail.
Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state.
Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says.
Southside Beverage Holdings announced the launch of The Original Southside, a refreshing blend of premium gin, lemon and mint, in a convenient ready-to-drink (RTD) format.