Mondays are no fun, but the Monday after the Big Game is the worst Monday of the year. In fact, 60% of Americans and Canadians admit they’re likely to have a “Case of the Mondays” after the Big Game, according to a recent survey conducted by Talker Research. With football season coming to an end, it’s easy to get a Case of the Mondays.
Now, Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, a new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year — the day after the Big Game.
Mondays Light 12-packs will be available at retailers nationwide for purchase, featuring a bold, Mondays Light-branded design.
“Let’s face it: all Mondays suck, but the Monday after the Big Game is the absolute worst,” said Marcelo Pascoa, vice president of marketing at Coors Light, in a statement. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on the worst Monday of the year.”
A survey conducted by Talker Research in partnership with Coors Light revealed that Mondays are generally unpopular, with 76% of respondents preferring other days of the week. However, 41% singled out the Monday following game day as one of the worst of the year. For many football fans, the dread stems from staying up late (50%) and facing work the next day after an exhilarating game (46%). For others, the letdown is tied to the sport itself: 36% lament that it marks the end of football season, while 18% miss watching their favorite teams in action.
For the third year in a row, Coors Light is returning to the Big Game. This year’s 30-second spot for the Big Game is developed by Mischief @No Fixed Address. Additional campaign details will be revealed in the weeks leading up to the game.
In addition to purchasing these 12-packs ahead of the Big Game, Coors Light consumers also will have a chance to win a case with limited-time packaging right in time for the Monday after the Big Game. For more information on Mondays Light and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.
