Beverage Industry
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Coors Light Mondays Case

(Image courtesy of Molson Coors Beverage Co.)

Coors Light releases Mondays Light pack

January 15, 2025

Mondays are no fun, but the Monday after the Big Game is the worst Monday of the year. In fact, 60% of Americans and Canadians admit they’re likely to have a “Case of the Mondays” after the Big Game, according to a recent survey conducted by Talker Research. With football season coming to an end, it’s easy to get a Case of the Mondays.

Now, Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, a new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year — the day after the Big Game.

Mondays Light 12-packs will be available at retailers nationwide for purchase, featuring a bold, Mondays Light-branded design.

“Let’s face it: all Mondays suck, but the Monday after the Big Game is the absolute worst,” said Marcelo Pascoa, vice president of marketing at Coors Light, in a statement. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on the worst Monday of the year.”

A survey conducted by Talker Research in partnership with Coors Light revealed that Mondays are generally unpopular, with 76% of respondents preferring other days of the week. However, 41% singled out the Monday following game day as one of the worst of the year. For many football fans, the dread stems from staying up late (50%) and facing work the next day after an exhilarating game (46%). For others, the letdown is tied to the sport itself: 36% lament that it marks the end of football season, while 18% miss watching their favorite teams in action.

For the third year in a row, Coors Light is returning to the Big Game. This year’s 30-second spot for the Big Game is developed by Mischief @No Fixed Address. Additional campaign details will be revealed in the weeks leading up to the game.

In addition to purchasing these 12-packs ahead of the Big Game, Coors Light consumers also will have a chance to win a case with limited-time packaging right in time for the Monday after the Big Game. For more information on Mondays Light and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.