Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this latest addition to the Red Bull lineup offers a distinct and exciting taste, the company says. Beginning Jan. 6, Red Bull Zero is available nationwide.
Red Bull Zero stands apart from Red Bull Sugarfree, offering a vibrant and balanced taste that combines notes of pineapple, vanilla, and tutti frutti, with a pleasant sourness, the company explains. Packaged in 8.4-ounce matte light-blue cans, Red Bull Zero delivers a bold taste experience, it adds.
New Red Bull Athlete Noah Ohlsen shared his enthusiasm for the new Red Bull Zero: “I’m most often drinking Red Bull Zero in-between my sessions. After a break, when I’m gearing up for the last part of my day, I’m grabbing a Red Bull Zero. It’s also my go-to on rest days because it has zero sugar, so I don’t need as much fuel and it's a perfect drink for that.”
The launch coincides with the debut of the Red Bull Zero Missed Workouts Challenge, a free 30-day program designed to inspire fitness enthusiasts. Each day, participants unlock a virtual “gym locker” revealing games, physical challenges, collectible badges, and prizes. Featuring motivation from Red Bull athletes and branded talent like Bergen Reilly, Kai Lenny, Jagger Eaton, Ian Walsh, Aaron Colton, Kate Courtney, Demi Bagby and Daisy Vasquez, the challenge is open to all at http://www.redbull.com/zeromissedworkouts. No purchase is necessary.
