Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.
Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.
In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.
With more consumers seeking reduced-sugar or sugar-free drinks, experts note that beverage-makers are turning to sweeteners such as stevia, erythritol, monk fruit and allulose to deliver products without sacrificing on taste.
A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
Monk fruit concentrate helps brand reduce sugar by average of 40%
July 28, 2022
Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.