Rapper French Montana has joined Monster Energy as an ambassador for the Ultra brand.

The partnership kicks off with a new addition to the Ultra lineup: Vice Guava. It's a zero sugar energy drink that delivers a burst of flavor, the company says.

“You already know what it is, Ultra Guava is Montana Guava,” the rapper said in a statement. “It’s a lifestyle and Montana represents a certain lifestyle. That’s why I’m out here making it flow with Ultra Guava and joining the Monster Energy fam. This Guava joint is so fire, you take a sip and it’s 12 o’clock, you’re kicking back on a beach chair with a pink umbrella in your cup.”

French Montana stars in a commercial and a series of digital content pieces for this new flavor, giving consumers an insight into his world, his music and his style.

“Monster Ultra Vice Guava brings a fresh endless summer vibe to the Ultra family,” said Dan McHugh, global chief marketing officer of Monster Energy, in a statement. “We wanted to create a product that not only delivers the full flavor and energy our fans love, but also provides a refreshing, zero sugar option to fuel their passion. Ultra Vice Guava hits the mark with its blast of guava flavor and iconic Monster kick.”

Ultra Vice Guava now is available in 16-ounce cans at retailers nationwide, joining the existing Ultra lineup. The Ultra portfolio includes a plethora of flavors with zero sugar and all the energy needed to take on the day, the company adds. Flavors include Zero Ultra, Fantasy Ruby Red, Sunrise, Strawberry Dreams, Peachy Keem, Violet, Paradise, Watermelon, Red, Blue, Rosá and Fiesta Mango.