C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.
Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.
Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.
Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes.
Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios.
Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.