The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. Inspired by besties around the world, the two iconic brands are, for a limited time, sparking celebration among besties with the launch of two legendary products and several unique digital and physical experiences, the companies say.
The significance of celebrating friendships has never been more pertinent, and the brands are championing this by introducing “Besties,” a partnership celebrating what it means to be “besties.” Besties often become a combination of their very best traits, making each other even better together. Now offering the ultimate treats, consumers can enjoy the iconic duo for a limited time with long-time and new-found besties.
“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, global vice president of brand strategy at Atlanta-based The Coca-Cola Co., in a statement. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis, global head of marketing and brand for OREO at Mondelez International, added: “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fan bases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available for a limited time only and will offer unique experiences that celebrate the magic of teaming up with a bestie.
Both products feature a captivating design and sleek packaging, adorned with the distinctive OREO cookie embossments and stacked Coca-Cola bottles, the companies note. With each sip of the Coca-Cola OREO Zero Sugar Limited Edition, consumers can savor a Coca-Cola taste with flavorful hints inspired by OREO cookies, creating an unparalleled experience from these new-found besties, it adds.
The OREO Coca-Cola Sandwich Cookie boasts a distinctive red and black color-blocked design featuring two unique base cakes, one classic chocolate (that contains Coca-Cola syrup) and one red-colored golden embossed with Coca-Cola designs, with a smooth white-colored cream. The base cakes are paired with a Coca-Cola taste, and popping candies that bring a “fizz” sensation to every bite, the company says.
“Besties” fosters connections beyond boundaries through immersive digital and physical experiences, inviting consumers to activate “Bestie Mode” and team up with their closest friends to participate. Created in partnership with Spotify, the OREO and Coca-Cola brands will unveil the “Bestie Mode Digital Experience,” an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning a QR code on Coca-Cola and the OREO brand products, consumers can follow the steps to explore “Bestie Mode” and sync up music preferences with their bestie. Spotify Free users also will be invited to access the bestie experience through an on-platform promotion. Once connected to a Spotify account, consumers will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.
Giving besties even more to experience together, Coca-Cola and the OREO brand also are launching a “Bestie Mode” merchandise line in the United States with fashion retailer, Forever21. The collection features an apparel top, socks, tote bag, cosmetics bag, drinkware, and notebooks with retail prices less than $20. The collection will be available mid-September at select Forever 21 stores and Forever21.com.
The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available in local grocery stores and convenience stores in participating markets, including the United States, Canada, China, Mexico, Brazil and more beginning in September. A Coca-Cola OREO Zero Sugar Slurpee drink will be available for a limited time at participating 7-Eleven, Speedway and Stripes stores nationwide starting at the end of the month.
Coca-Cola OREO Zero Sugar Limited Edition is the newest product from Coca-Cola Creations. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca-Cola®.
The OREO brand prides itself on crafting innovative treats that captivate consumers’ imagination. The brand’s latest creation, OREO Coca-Cola Sandwich Cookie, represents its ongoing commitment to pushing the boundaries of flavor innovation. Through exciting collaborations and by leveraging new technologies, the OREO brand aims to continue offering experiences that resonate with its fans.
The global campaign was created by WPP Open X and OREO brand agency partners. Agency Credits: AKQA, TMA, EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP.
