The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.
New release available exclusively online for limited time
July 18, 2023
Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail.
FRESCA Mixed ready-to-drink cocktails will hit US market later this year
January 6, 2022
Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.