The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. Just in time for National Waffle Day and back-to-school madness, the brand known for its iconic waffles is introducing its first-ever caffeinated product: Eggo Coffee, in five flavors made to pair perfectly with Eggo waffles.
Eggo Coffee combines the taste of freshly toasted golden Eggo waffles with the rich, aromatic notes of premium coffee. Made from 100% natural sources and 100% Arabica coffee Eggo Coffee is available in the following varieties:
• Blueberry Eggo Coffee is burst of sweet and tangy berry flavors.
• Chocolate Chip Eggo Coffee features the rich taste of melted chocolate chips combined with bold coffee notes.
• Cinnamon Toast Eggo Coffee touts a cinnamon-spiced flavor.
• Maple Syrup Eggo Coffee features the taste of freshly toasted Eggo waffles drizzled with sweet maple syrup flavor.
• Vanilla Eggo Coffee is inspired by warm Eggo Thick & Fluffy Original Waffles for a rich, robust vanilla coffee.
The new coffee line is sold in coffee pods, compatible with Keurig brewers. Consumers can shop the full range of flavors on Amazon, Walmart.com, Target.com and TwoRiversDirect.com, available in 12-count packs for a suggested retail price of $7.99 and 40-count single flavor packs or 40-count variety packs for $24.99.
“As a parent, there’s nothing like trying to tackle the chaos of the mornings when you’re running on little sleep,” said Joe Beauprez, senior director of marketing for frozen foods, in a statement. “Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings, plus it pairs perfectly with our Eggo waffles for a truly satisfying and easy-to-make breakfast. We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavors fans love into the perfect cup of coffee for parents and coffee lovers alike.”
Sam Blaney, director of marketing for Two Rivers Coffee, added: “Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there’s a whole new way to indulge in a taste of that nostalgia thanks to our Eggo Coffee. Inspired by classic Eggo waffle flavors and the flair for flavor innovation at Two Rivers Coffee, each cup infuses a unique flavor that pairs perfectly with your favorite breakfast. We are sure this will fly off supermarket shelves and cannot wait for fans to get a taste soon.”
With National Waffle Day around the corner on Aug. 24, Eggo and Two Rivers are celebrating by giving consumers a first taste.
New Yorkers can celebrate the launch and get a first sip of the new Eggo Coffee at the Eggo Coffee Café, located in NYC at 188 Lafayette St., starting Aug. 21 from 10 a.m. to 3 p.m. and then Aug. 22-25 from 8 a.m. to 3 p.m. each day. The Eggo Coffee Café invites consumers inside its first-ever coffeehouse with playful Eggo twists like waffle patterned wallpaper and waffle-themed decor.
For consumers not in New York City, they can visit eggogiveaway.com for the chance to win a free taste of the new Eggo Coffee from the comfort of their own home. The company is giving away 20,000 cups of coffee (plus, free waffles) from Aug. 21-25, starting each day at noon ET. With 100 winners a day, fans will have plenty of chances to get in on the fun.
