Uncle Nearest Premium Whiskey, Shelbyville, Tenn., is set to launch its “Lost Chapter” series. The collection of limited-edition whiskeys will give consumers access to unreleased chapters of Uncle Nearest Founder and CEO Fawn Weaver’s acclaimed book, “Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest.”
Debuting just a month ago on June 18, “Love & Whiskey” has dominated the New York Times best-sellers list, in addition to being named on USA Today and Publisher’s Weekly best-seller lists and securing the number one selling book spot at Hudson Booksellers in airports across the country.
The first bottle in the series, “Lost Chapter 1 – 777” has a suggested retail price of $139, and was released July 19. A 7-year-old barrel strength whiskey between 110-120 Proof, the bottle celebrates the seventh anniversary of Uncle Nearest’s launch, with only 7,000 bottles available. Those who purchase “Lost Chapter 1 – 777” ― which will be available at Nearest Green Distillery in Shelbyville, Tenn., in select markets throughout the U.S., and online via Reservebar.com ― will have access to a copy of “Love & Whiskey” and an exclusive link to download the first lost chapter.
“I’ve been absolutely floored by the reception of ‘Love & Whiskey’ ― grateful doesn’t even begin to cover it,” Weaver said in a statement. “We’ve sold out tour stops across the country, and bookstores can’t seem to keep it stocked as the book continues to fly off the shelves. So, I’m thrilled to be sharing another piece of the Uncle Nearest story as we celebrate seven years.”
Those who aren’t able to get their hands on one of the first limited-edition bottles will still get the chance to unlock the first lost chapter of “Love & Whiskey” when they purchase a bottle of Uncle Nearest Single Barrel Whiskey. New bottles of Uncle Nearest Single Barrel Whiskey will begin rolling out this summer featuring a new neck tag with a code that leads to the exclusive download link for the chapter, further enriching the experience for collectors and connoisseurs alike.
Available in markets across the country and online, this everyday single barrel is bottled at barrel strength ― never watered down ― with varying proof, and is available at an accessible price point of $89.99.
“This new release is a testament to our commitment to excellence, as we waited seven years to bottle this whiskey at the perfect time,” said Victoria Eady Butler, fifth generation Nearest Green descendant and four-time Master Blender of the Year recipient. “I hope y’all will enjoy this special barrel strength blend while reading the rich story of our brand and the profound history of my great-great-grandfather. I just know he’d love this one.”
