Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide, the company says.
In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy, the company says.
“After seven years of patient aging in white oak barrels, something truly magical happens,” said Rashidi Hodari, managing director at James B. Beam Distilling Co., in a statement. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black is the embodiment of time well spent, meant to be shared with those you cherish.”
Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.
“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you're experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” said Fred and Freddie Noe. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”
The rereleased Jim Beam Black is available for purchase at $24.99 suggested retail price on ReserveBar, Total Wine, Binnys and select retailers. The bourbon is available in bottle sizes ranging from 50 ml to 1.75 liter, with an ABV of 45%.
