Bulleit Frontier Whiskey announced the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Co. in Shelbyville, Ky.
Four Roses Distillery unveiled its Single Barrel Collection, featuring the first three new 100 proof Single Barrel bourbons — OBSF, OESK and OESO — alongside the flagship Single Barrel, OBSV.
Maker’s Mark announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend Bam & Marilyn’s 1 of 1.
Woodford Reserve debuted a fresh look for its limited-edition annual holiday bourbon bottle. Golden bows adorn the label and convey the gift giving spirit of the holiday season, the company says.
Harold Perrineau, Malcolm D. Lee, Morris Chestnut and Taye Diggs, who joined for the film “The Best Man,” are back with a new collaboration with the launch of Sable, a bourbon with notes of brown sugar and dense chocolate.
Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.