With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.
MTN DEW RED, WHITE & BLUE will be available in 20-ounce bottles and 12-ounce cans across major retailers and convenience stores nationwide for a limited time this summer. MTN DEW RED, WHITE & BLUE offerings include the following three flavors:
MTN DEW STAR SPANGLED SPLASH: a combination of berry flavors in a red color
MTN DEW FREEDOM FUSION: a lemonade white peach flavor in a frosty white color.
MTN DEW LIBERTY CHILL: a blend of 50 flavors to create a midnight blue color and berry taste
To encourage fans to try these new flavors and to celebrate the official first day of summer, MTN DEW is hosting its first-ever MTN DEW Cooler Quest: an outdoor search where 50 premium, insulated backpack coolers filled with new MTN DEW STAR SPANGLED SPLASH, MTN DEW FREEDOM FUSION and MTN DEW LIBERTY CHILL as well as a $250 gift card will be hidden across the country for consumers to find.
On June 20 ― the first day of summer ― the MTN DEW Cooler Quest will begin as a one-day-only outdoor search across the country.
Consumers can visit www.mtndewcoolerquest.com at noon ET on June 20 to see the exact GPS coordinates of the 10 outdoor locations across popular, beloved parks. Each location will have five coolers waiting to be discovered.
“There are two things our MTN DEW fans look forward to every summer ― new limited-edition flavors and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest MTN DEW offering that’s bound to fuel their outdoor adventures,” said JP Bittencourt, vice president of marketing at MTN DEW, in a statement.
The MTN DEW Cooler Quest is a continuation of the brand’s efforts of celebrating the outdoors as the brand launched the MTN DEW Outdoor Gear rewards program earlier this year, which offers MTN DEW drinkers the opportunity to score an assortment of outdoor gear with the purchase of specially marked MTN DEW flavors.
