Zevia PBC, Los Angeles, released its holiday ad titled, “Break from Artificial,” taking on the weird and concerning parts of artificiality ― both in commercials and in soda.
Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.
Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.
MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.
With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.
Beverage Industry identifies top performers of past year
June 10, 2024
For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2023 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.
In the bottling world, companies recognize the importance of being proactive members of the communities they operate in and serve. For Buffalo Rock Company, Birmingham, Ala., the company’s culture is centered on investing in its people and communities.
poppi released 16-ounce cans of its best-selling flavors, Strawberry Lemon and Orange as well as its newest flavor ― Wild Berry ― at participating 7-Eleven, Speedway and Stripes stores across the country.