Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere.
Because there’s every day you, and then there’s “vacation you” — the spontaneous, fun-seeking person you are on vacation — and 78% of people wish they could be the free-spirited vacation version of themselves at home too, the company says.
“I’m so excited to be teaming up with Malibu, what better duo to advise on how to live your best vacation life,” DeSorbo said in a statement. “No matter your location, I’m here to tell you that you can unlock your vacation self in simple ways that starts with finding a spot to meet up with your friends, putting on a fabulous outfit and sipping a delicious cocktail like my Malibu Paige Breeze.”
With the Vacation You campaign consumers can transport themselves to paradise anytime, anywhere through no-travel-needed experiences and offerings from Malibu, as follows:
• ResortPass x Malibu Vacation You cabana experience. Available in select markets nationwide, consumers can book with ResortPass to have the opportunity to enjoy the amenities without the stress of planning a trip away — which is where Malibu comes in to reimagine day-cations complete with summer swag and cocktails, it says. Tap into vacation and ignite fun with your crew without having to leave town, it adds.
• The new LSPACE x Malibu exclusive tote bag. Part of the “Vacation You” collection, Malibu has partnered with LSPACE to curate your summer style essentials, it notes. The tote and LSPACE’s collection of fashion-forward apparel is fit for everyday adventures, it says.
• The Malibu Paige Breeze. A mix of Malibu, sparkling water, pineapple and cranberry juice, the Malibu Paige Breeze is a sip of vacation you can make at home or order anywhere, the company says.
“As a brand that believes you don’t physically need to be on vacation to tap into that side of you, we’re proud to partner with Paige DeSorbo and to launch our new Malibu-inspired programming with ResortPass and LSPACE,” added Saragh Killeen, brand director of Malibu. “Paige is so uniquely positioned to be an ambassador for the No. 1 spirit brand associated with summer seeing as she brings summer to homes nationwide year-round showcasing her undeniable charm and humor as someone who doesn't take herself too seriously.”
Consumers can now book the Malibu x Resort Pass cabana, purchase a Malibu x LSPACE bag and learn more about DeSorbo’s tips for being the best vacation-self this summer by visiting MalibuDrinks.com.
