Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere.
Malibu Splash introduced a new 24-ounce size of its Malibu Splash flavored malt beverage. This shareable ready-to-drink sparkling malt beverage can be found in beer aisles at national, regional and local grocery stores and package outlets.
Malibu Splash available in Strawberry, Lime, Passion Fruit and Pineapple
February 25, 2020
Malibu, a brand of New York-based Pernod Ricard USA, is adding a splash to summer with its latest innovation. Malibu Splash is a sparkling ready-to-drink malt beverage that is available in four flavors: Strawberry, Lime, Passion Fruit and Pineapple.
LTO bottle features NFC technology in the cap, QR code on the bottle neck
July 10, 2019
Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.
Malibu Rum, a brand of Pernod Ricard USA, introduced its most recent addition to its ready-to-drink (RTD) cocktail portfolio — Malibu Strawberry Kiwi cans.
Competition enables fans to nominate their hometown to host a Maroon 5 concert
August 19, 2013
Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.