Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

Muscle Milk Plant Protein is hitting shelves nationwide, including Amazon. The new line of plant-based protein shakes feature 25-30 grams of protein in each serving, available in two creamy flavors: Chocolate and Caramel Vanilla. 

Coinciding with the national on-shelf arrival of the brand’s first-ever plant-based offering, Muscle Milk is dropping a new campaign, Strength For It All, starring WNBA’s Candace Parker, MLB star Julio Rodriguez, and global soccer superstar Christian Pulisic. 

Rodríguez is a new addition to Muscle Milk’s athlete roster. In his first MLB season, Rodriguez was named AL Rookie of the Year, and now, entering his third season, he is considered a MVP contender — he brings fun energy to the brand and Strength for it All campaign, the company says. 

“It just makes sense for me to join the Muscle Milk roster,” Rodriquez said in a statement. “Active recovery is a huge part of my daily routine both on and off the field. I can’t wait for everyone to see the new ads just in time for Opening Day.”

Muscle Milk also is welcoming Pulisic to its athlete roster. Pulisic will be featured in the second installment of creative, which launches in May during the heart of international soccer season. The hero spot features new Muscle Milk Plant Protein shakes alongside other product options from Muscle Milk. 

“Working with Muscle Milk has been a true partnership from the start. We got to film the new ads at our practice space in Milan, so I was right at home on the set,” Pulisic added. “I’m excited for fans to get to try Muscle Milk Plant Protein, I’ve been reaching for the Caramel Vanilla flavor after practice or an intense game.”

The Strength for It All ads, produced by adam&eve DDB New York, will begin airing nationwide in early April across streaming platforms, online video and social media.

“Our new Muscle Milk campaign shows the parallels between the inner and outer strength required to do both everyday tasks and the regimens of pro athletes,” said Marissa Pines, senior marketing director for Muscle Milk. “As a brand that appeals to active people of all backgrounds, our goal is to make our products feel accessible for everyone.”