To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.

Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.

Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.