Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.
• Dos Equis Lime & Salt ZERO: With the growing interest in non-alcohol beverages, Dos Equis is introducing its first product in the category. With the addition of lime and salt, this smooth-tasting non-alcohol beverage gives people a choice during social occasions when they can’t or don’t want to drink alcohol, the company says. Available in six-packs of 12-ounce, Dos Equis Lime & Salt ZERO contains less than 0.5% ABV in each can.
• Dos Equis Michelada: Packaged in a 24-ounce can, the Michelada combines flavors of tomato, lime, spice and a hint of salt, with the refreshment of crisp beer, the company says. Additionally, Dos Equis Mango Chelada will be hitting shelves this fall. Available in a single serve 24-ounce can, each serving contains 4.1% ABV.
• Dos Equis Mango Margarita: Joining the Dos Equis Classic Lime Margarita, the ready-to-drink Margarita blends Blanco Tequila from Jalisco, México with mango juice and high-quality ingredients. Available in four-packs of 12-ounce cans, Dos Equis Mango Margarita contains 10% ABV.
“As we continue to grow the Dos Equis portfolio, we are taking a look at what our customers are choosing to drink and creating products inspired by those choices,” said Ligia Patrocinio, senior brand director of Dos Equis at HEINEKEN USA, in a statement. “With the summer months approaching and more occasions to celebrate, we know that ready-to-drink products are what people are seeking to share with family and friends. We are also looking forward to introducing Dos Equis Lime & Salt ZERO to market, giving consumers another option for when they can't or don't want to drink.”