In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.

The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.

Shiner’s non-alcoholic Rode0 line released a variety pack featuring Shiner Rode0 Golden Brew, Red Amber and Citrus Wit.

Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”

Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

As beverage-makers seek out prebiotics and stevia solutions, ingredient suppliers are increasing production capabilities to support these needs.

Kit NA Brewing, a non-alcohol beer company celebrating inclusivity and connection, is working this season to assist “resolutioners” and Dry January participants to get their proverbial “K*t” together. Now through January 2024, Kit NA Brewing is offering a limited-edition “Kit,” available at kitna.beer.