Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcoholic.
Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.
In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption.
Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.
The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.
This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.
Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.