Harmless Harvest introduced the latest addition to its portfolio of coconut waters with the launch of its Harmless Harvest Organic Coconut Water With Aloe Pulp.

Harnessing the benefits of both aloe vera and coconuts, Harmless Harvest’s new offering is an organic, no-sugar-added option in the rapidly expanding market of aloe-based functional beverages, the company notes.

“The U.S. happens to be one of the fastest growing markets for aloe-based beverages,” said Jake Qian, vice president of innovation at Harmless Harvest, in a statement. “This insight, along with the fact that most aloe drinks that currently lead the category are loaded with added sugar, brought to light the clear whitespace. We’re confident that the benefits of aloe vera pulp coupled with Harmless Harvest’s great tasting organic coconut water base will excite our customers and address the demand for a better-for-you option in the functional beverage space.”

Harmless Harvest Organic Coconut Water With Aloe Pulp offers a balance of soft, tender pieces of aloe combined with the brand’s iconic, taste-filled coconut water, the company says. Much like Harmless Harvest’s original coconut water products, Harmless Harvest Organic Coconut Water With Aloe Pulp turns pink naturally due to the liquid’s antioxidants interacting with light — a result of a proprietary non-thermal pasteurization process, it adds.

Packaged in 16-ounce bottles, Harmless Harvest Organic Coconut Water With Aloe Pulp is available to purchase nationwide at select Whole Foods Market locations and in select national retailers for a suggested retail price for $4.99 a bottle.

www.harmlessharvest.com