As plant-based waters can be healthy substitutes for traditional beverages, experts highlight how consumer trends, as well new product launches are driving growth in the market.

100 Coconuts announced the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer. 

Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.

100 Coconuts announced launching two new flavors: +Mango and +Pineapple.

Once Upon A Coconut announced the launch of two new flavor varieties, adding to its existing product line: Coconut Water with Chocolate and Coconut Water with Pineapple.

Consumer trends in health and wellness have benefited plant waters, particularly coconut water as shoppers look to cut back on sugar, experts note. 

Harmless Harvest introduced the latest addition to its portfolio of coconut waters with the launch of its Harmless Harvest Organic Coconut Water With Aloe Pulp.

Rockstar Energy Drink, a brand of PepsiCo, announced the release of its new Recovery flavors: Pineapple Coconut and Mango Lemonade. 

Z Natural Foods announced the launch of Organic Electrolyte Pineapple Coconut Water. Each serving contains nearly 75% coconut water to rehydrate and energize the body, the company says.

New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.