Zevia PBC announced a fresh look and feel for the entire portfolio in 2023. The rebrand provides a cohesive look across the complete beverage line to further convey feel-good flavor and the brand’s powerful mission to create a world of better-for-you flavor that’s better for people and the planet, it says.
A bold, leafy new logo has its roots in Zevia’s entirely plant-based ingredients, and new pack designs feature a contemporary colorway and clean, modern design that signals Zevia’s premium but accessible positioning, it notes.
“We are taking Zevia beyond niche and natural to the mainstream in our distribution and now in our brand design, as we continue to carry out our mission of addressing global health centered on reducing sugar consumption with affordable, delicious beverages,” said Amy Taylor, CEO of Zevia, in a statement. “For the first time, we have updated the entire look and feel of our brand, which we believe will resonate with consumers. Our distinctive positioning of ‘feel-good flavor’ comes to life in our new design, which acts as a beacon on shelf and brings more consumers on the journey to better health, without any trade-offs.”
The refreshed design began rolling out to select retailers nationwide in late March, beginning with top-selling Creamy Root Beer in a new six-pack format, with wide national distribution hitting shelves in time for summer. As a Certified B Corp and beverage company that has never sold a plastic bottle, Zevia is phasing out its six-pack plastic rings, replacing them with recyclable cardboard packaging.
“Inspired by the scalloped edge of a leaf, the Zevia wordmark has evolved to define a new visual language for the entire brand,” said Daniel Ioannou, creative director at Turner Duckworth, in a statement. “A bold statement that pays tribute to Zevia’s agricultural roots, the new logo blends fluid leaf-life forms and geometric shapes resulting in a mark that is sentimental yet fresh.”
For the 2023 rebrand, Zevia will launch new flavors, including Vanilla Cola Soda, Watermelon Energy, Peach Passionfruit Energy and Tropical Pineapple Tea. All Zevia products are solely sweetened with stevia and do not contain erythritol or any added sweeteners.
