Items Tagged with 'packaging design'

Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.

Iced tea brand Halfday is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer.

Combining functionality, durability and aesthetics, experts highlight how stretch and shrink sleeve labels can ensure product safety, and the impact they are making on store shelves.

Independent brand design agency Vault49 shared details of the latest work from its New York studio: an illustration-led design for a new range of canned cocktails by Angry Orchard.

Premier specialty coffee retailer Reborn Coffee Inc., Brea, Calif., announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia and Korea. 

La Colombe Coffee Roasters, a specialty coffee roaster, announced the national availability of new 11-ounce Draft Latte cans. The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel.

Tanqueray No. TEN’s new bottle features a copper cap with a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green bottle holds a citrus press shaped glass structure at the base of the bottle, a tribute to the whole citrus fruit used in the Tanqueray No. TEN distillation process.

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

METAXA shared that the brand is launching a new, refreshed bottle design for METAXA Ouzo, a traditional Greek aperitif. Ouzo is an anise-flavored liqueur that can only be produced in Greece and Cyprus, and the refreshed bottle encapsulates the essence of its heritage, the company says.

In a Q&A with Beverage Industry, Tom Newmaster of FORCEpkg shares what trends are driving beverage packaging design.