Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages.
The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following the recent launch of Simply Spiked Lemonade and a successful first year of national distribution for Topo Chico Hard Seltzer.
“Taking inspiration from the popular cocktails made in bars and restaurants today, Topo Chico Spirited will bring something completely different to our aisle,” said David Coors, Molson Coors’ vice president of next generation beverages, in a statement. “We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand.”
Dan White, chief new revenue streams, Coca-Cola North America Operating Unit, added: “Topo Chico is a recognizable and beloved brand across the country. With this launch, more people will be able to experience new and different quality beverage options from Topo Chico. We are excited to see Molson Coors bring Topo Chico Spirited to store shelves next year.”
Along with recent launches like Simply Spiked Lemonade and Topo Chico Hard Seltzer, Topo Chico Spirited marks the latest initiatives to grow Molson Coors’ above premium portfolio as part of the company’s revitalization plan, it says. Coming to more than 20 markets across the country in 2023, Topo Chico Spirited will be made with 100% real spirits, including premium tequila from Jalisco, Mexico, and will feature a lineup of familiar cocktails, many of which appear in bar and restaurant menus across the country, the company notes.