Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.
"With Cola, we wanted to go back to why John Mittel and I launched Phocus in 2017 — to develop a cleaner alternative to sodas and energy drinks," said Phocus Co-Founder Tom O'Grady in a statement. "Phocus Cola really makes you rethink what it means to be a sparkling water versus a soda by deriving the classic cola flavor from natural extracts, but maintaining the Phocus commitment to natural caffeine, refined carbonation, and most importantly, no bad-for-you additives."
For its latest innovation, Phocus has blended extracts of cinnamon, citrus and vanilla, with notes of caramel to create the traditional cola sensation Americans, the company says. Like all other Phocus offerings, Cola contains no sugars, sweeteners, sodium or calories. Instead, Phocus contains 75 mg of natural caffeine from tea in each can, combined with the addition of the naturally occurring amino acid L-Theanine for a smooth-release of energy, it adds.
Phocus retails for $19.99 for a 12-pack of 11.5-ounce cans. Phocus Cola is available for immediate purchase via single order and monthly subscription service options online at www.DrinkPhocus.com as it rolls out to retail locations nationwide.