With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Kyowa Hakko Bio President and CEO Yuki Kanzaki underscored the pivotal role of Cognizin in the company’s future success. 

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.

Ingredient suppliers are making moves to aid today’s beverage-makers. Monin Americas released a Spicy Agave Sweetener, while Kyowa Hakko USA announced the launch of CENTR Enhanced sparkling water.  

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.