PHOCUS is expanding its partnership with The Vitamin Shoppe through an exclusive release of a new pineapple flavor in stores and on vitaminshoppe.com.

Consumer wellness brand Hydrant released its newest product: Sleep. 

7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.

Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide. 

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water. 

Clear/Cut Phocus launched the latest flavor in its lineup: Peach.

Clear/Cut Phocus launched its line of sparkling caffeinated waters in five flavors: Natural, Grapefruit, Cucumber, Blood Orange, and Yuzu & Lime.