Captain Morgan, a brand of Diageo North America, launched Captain Morgan Apple Smash, a limited-edition rum. Apple Smash blends Caribbean rum with green-apple flavor and is a 30 percent alcohol-by-volume ready-to-drink spirit, the company says. The packaging also resembles an apple and emanates the aroma of tart green apple when you scratch the bottle, it adds. The 750-ml bottle is available nationwide for a suggested retail price of $15.99.

Diageo, North America, Norwalk, Conn.

Telephone: 203/229-2100

Internet: www.diageo.com

Distribution: National