Coconut Cartel announced the launch of its newest creation: Coconut Cartel Blanco. 

Sailor Jerry Spiced Rum, a brand of William Grant & Sons Ltd., launched its newest product in 19 years: Sailor Jerry Savage Apple. 

Bacardi introduced its latest rum flavor: Lime.

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds. 

Maggie’s Farm Distillery introduced its newest spirit: Pineapple Rum, which is infused with fresh, whole pineapples. 

Sebago Lake Distillery introduced its newest product: Barrel Rested Portland Rum. 

Captain Morgan, a brand of Diageo North America, launched Captain Morgan Apple Smash, a limited-edition rum.

Sebago Lake Distillery has released a new craft rum in three flavors: Original, KOPI Coffee and Spider Island.

As consumers continue to look for products that tout no additives or preservatives, beverage-makers are responding to this demand.