Studebaker, a brand of Diageo North America, launched a new product line of bottled whisky cocktails: Studebaker Old Fashioned and Studebaker Manhattan. Inspired by the Prohibition classics, Studebaker uses the finest Canadian whisky, blended and finished with select premium ingredients, the company says. The Manhattan offers sweet vermouth and a touch of bitters, while the Old Fashioned blends cherry, orange, and a touch of bitters, it adds. Both varietals are available in 750-ml bottles for a suggested retail price of $24.99.
Studebaker Old Fashioned and Manhattan
Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.diageo.com
Distribution: National