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Trend articles, new products and news related to sports drinks.

2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Alex Cooper of 'Call Her Daddy' launches hydration beverage
By: Staff Beverage Industry
Celsius Holdings acquires Big Beverages Contract Manufacturing
By: Staff Beverage Industry
Chobani High Protein
C4 x Hershey collaboration

BodyArmor broadens portfolio, focus

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