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Home » Publications » Beverage Industry Magazine

Beverage Industry Magazine

FebruaryeMag.jpg

2025 February

This month's issue of Beverage Industry features Influencing the Future of Shopping, Changes in consumption habits prompt shifts in wine category, and Shrink, stretch labels modernize beverage packaging, and much more!

  • Cover Story
  • Features
  • Columns
  • New Products
  • Packaging News

Cover Story

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group of young people drinking at a restaurant

CPG brands, retailers adapting to Generation Z, Alpha needs

Technology entices Gen Z, while Gen Alpha sees direct spending impact grow
jessica Jacobsen
Jessica Jacobsen
February 7, 2025

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?



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Features

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Warehouse Teams

Worker retention needs highlight importance of career growth

Communication, positive work environment vital for warehouse, distribution employee retention
jessica Jacobsen
Jessica Jacobsen
January 23, 2025

The complex employment environment has left warehouse and distribution managers challenged to retain quality workers. Although competitive compensation and comprehensive benefits packages are important, experts note they are not enough on their own.


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Global demand for automated storage and retrieval systems

Global demand for automated storage and retrieval systems on the rise

ASRS solutions address labor challenges, drive efficiency
Sabetta-Lauren.jpg
Lauren Sabetta
January 29, 2025

The use of automated storage and retrieval systems (ASRS) are leading to substantial productivity gains for manufacturers and distributors, experts note. 


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Sweet colorful tropical cocktail with pitaya or dragon fruit, lime and mint. Martini alcohol pitahaya fruit drink over light tile background copy space

Beverage-makers turn to exotic fruits to satisfy consumers’ cravings

Exotic fruits help unique beverage formulations stand out on shelves
Chloe Alverson
Chloe Alverson
January 17, 2025

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles. 


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Dirty Shirley

Dirty Shirley sees success within competitive RTD market

Ready-to-drink cocktail brand plays on nostalgia, premiumization trends
Chloe Alverson
Chloe Alverson
January 16, 2025

Adam Kost, founder and CEO of Dirty Shirley, talks brand history and future plans. 



Read More
olipop

Beverage-makers aim to deliver taste, functionality in prebiotic and probiotic drinks

Brands ‘tap into trends’ to deliver on consumer desire
Chloe Alverson
Chloe Alverson
January 22, 2025

Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings. 


Read More
90+ Cellars wine

Changes in consumption habits prompt shifts in wine category

Generation Z, non-alcohol growth impact on wine market increases
jessica Jacobsen
Jessica Jacobsen
January 27, 2025

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.


Read More
woman drinking coffee

Consumer demand prompts beverage innovations that support cognitive health

Mood, focus-enhancing benefits among attributes consumers seek in beverages
Sabetta-Lauren.jpg
Lauren Sabetta
February 7, 2025

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  


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Columns

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Jeff Coletti_Distribution

Gen Z is the most difficult age group to recruit for your fleet team

Mentorships, supportive environments key to luring Gen Z to CDL careers
Jeff Cioletti
February 3, 2025

Bringing Generation Z into the CDL career world has been met with challenges, but companies can change that with the right incentives.


Read More
Mixed group of friends talking and drinking

Diageo identifies socializing trends in new global report

Moderate drinking, forming deeper connections among key findings
Sabetta-Lauren.jpg
Lauren Sabetta
January 20, 2025

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.



Read More
a person is taking a bottle of wine ordered on the internet out of a delivery box

Beverage alcohol sectors highlight potential unintended consequences from tariffs

WSWA shares data on impact import levies could have on wine and spirits
jessica Jacobsen
Jessica Jacobsen
January 21, 2025

As these beverage alcohol markets grapple with challenges, manufacturers and wholesale distributors also are bracing for the potential of tariffs.



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New Products

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Old Forester 1924.png

Old Forester 1924, 1910 Extra Old

January 22, 2025

Old Forester announced the return of Old Forester 1924 and Old Forester 1910 Extra Old.


Read More
Odwalla Juices.png

Odwalla introduces new line of juices, smoothies

New beverage portfolio focuses on simplicity and transparency
Staff Beverage Industry
January 7, 2025

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.


Read More
Luxardo Bitters.png

Luxardo Aromatic Infused Cocktail Bitters

January 6, 2025

Luxardo, an artisanal liqueur producer known for creating essential ingredients for modern and classic cocktails, introduced Luxardo Aromatic Infused Cocktail Bitters.


Read More
STIIIZY Watermelon Seltzer.png

STIIIZY Seltzers

January 17, 2025

STIIIZY, a top-selling cannabis brand, debuted STIIIZY Seltzers, a new line of hemp infused canned beverages designed to uplift your spirits. 


Read More
Mash Gang NA Beer.png

Mash Gang non-alcohol beer

January 8, 2025

Mash Gang, an award-winning UK brewery debuted three non-alcohol (NA) beers in the United States: Glug, Journey Juice, and for a limited time only, Lesser Evil. 


Read More
Tequila Don Ramon Special Edition.png

Tequila Don Ramón Luis Miguel collection

January 15, 2025

Tequila Don Ramón announced the launch of a special edition tequila collection signed by iconic musical artist and owner of the brand, Luis Miguel. 


Read More
Saint James Iced Tea x The White Lotus.png

The White Lotus Limited Edition Mango Organic Black Tea by Saint James

January 16, 2025

Saint James Iced Tea announced the launch of a new, limited edition flavor inspired by the award-winning HBO Original Series The White Lotus: The White Lotus Limited Edition Mango Organic Black Tea by Saint James.


Read More
Stella Rosa Chocolate Liqueur.png

Stella Rosa Chocolate Hazelnut Cream Liqueur

January 7, 2025

Stella Rosa, a brand of Riboli Family Wines, is shaking up the cream liqueur category with the launch of its new Chocolate Hazelnut Cream Liqueur.


Read More

Packaging News

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Jones Soda Sonic 3

Jones Soda releases limited-edition Sonic labels

Staff Beverage Industry
January 10, 2025

Coinciding with Paramount Pictures’ “Sonic the Hedgehog 3” film, Jones Soda released a limited-edition line of sodas with labels featuring Sonic, Knuckles, Tails and their adversary Shadow.


Read More
TOST Can

TÖST Beverages reveals new can format

Staff Beverage Industry
January 9, 2025

TÖST Beverages is kicking off the new year with the debut of its signature sparkling beverages in convenient, ready-to-enjoy 250-ml cans. 


Read More
ARIEL Vineyards

New brand identity, packaging in store for ARIEL Vineyards

January 3, 2025

J. Lohr Vineyards & Wines announced a new brand identity and packaging of its alcohol-removed wine brand ARIEL Vineyards. The refreshed packaging will roll out in the first quarter of 2025.


Read More
Heavenly Tea Leaves

Heavenly Tea Leaves rebrands with new green initiatives

January 2, 2025

Heavenly Tea Leaves, a premium whole leaf teas and botanicals brand, has redesigned its packaging for an elegant and sleek new look.


Read More
young woman reads nutrition label on dairy product in supermarket

Shrink, stretch labels modernize beverage packaging

Manufacturers make strides to meet sustainability demands
Sabetta-Lauren.jpg
Lauren Sabetta
January 28, 2025

Combining functionality, durability and aesthetics, experts highlight how stretch and shrink sleeve labels can ensure product safety, and the impact they are making on store shelves.


Read More
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